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Digital Marketing Software Market Growing at 17% CAGR to 2019 - The Digital marketing software market is expected to grow from $25,840.2 million in 2014 to $56,613.2 million by 2019, at an estimated CAGR of 17.0% from 2014 to 2019. The need to improve marketing effectiveness and customer E-experiences as well as the need to develop digital competitiveness are some of the key factors which are driving the global market for digital marketing software. The Key Players Include Adobe Systems, Hubspot, SAS, Microsoft, SAP, Marketo, HP, Oracle and Salesforce. RnR Market Research

Adobe Mobile Technology in the Classroom - More than 1,000 educators representing 13 countries across Asia Pacific were surveyed for the research, with an aim to gauge the state of mobile technology adoption in the classroom and the importance of mobility and digital tools in education. The study revealed that far from being reluctant to admit mobile devices to their classrooms, educators strongly believe that the proliferation of mobile devices is already having a positive impact, and influencing the way instruction is delivered to students.

Helping Companies Improve Operational Excellence with the Internet of Things - SAP SE announced an Industry 4.0 implementation project with GEA to address condition monitoring and predictive maintenance. Over the last months, SAP and GEA have been working together to bring machinery and engineering knowledge to the integrated, scalable and high-performance cloud offering based on the SAP HANAŽ software.

"As Industry 4.0 unfolds, there will be new business opportunities for manufacturers driven by software-leveraged sensor data," said Bernd Leukert, member of the Executive Board of SAP SE. "Organizations that start thinking now about how to incorporate innovation into manufacturing will have a distinct competitive advantage. Our cooperation with GEA intends to help the industry better cope with changing industry requirements so they can increase demand for products that match customer expectations precisely. We look forward to continuing to collaborate with GEA to help our customers enable real-time decisions, and enhance customer satisfaction and loyalty by connecting people, machines, products and services across the world."

CeBIT

Huawei announced at the CeBIT 2015 trade show an expanded partnership with SAP to establish joint innovation efforts in Shenzhen, China and Walldorf, Germany. The SAP-Huawei joint innovation efforts will focus on establishing a technical collaboration between SAP and Huawei, and to advance research on the Internet of Things (IoT) to provide new solutions to market. Industry 4.0 is considered to be the fourth industrial revolution following those driven by the steam engine, electricity and information technology. Industry 4.0 refers to the use of ICT to integrate cyber-virtual and cyber-physical systems to support smart manufacturing, with information and physical objects connected, and machines linked to a unified smart network. The technology is expected to enable automated manufacturing processes, debugging and system failure recovery for maximized manufacturing efficiency and cost-effectiveness.

Unify, a leading communications software and services firm and Open-Xchange, a leading vendor of communication and collaboration software for cloud providers, announced a collaboration to make real-time document editing available inside Circuit, Unify's next-generation communication and collaboration platform. This integration supports the new way to work by providing Circuit users with a more seamless, productive experience when collaborating on Microsoft Office documents from any location. Additionally, Unify announced it has made Circuit's platform APIs available to developers, to enable additional integrations moving forward.

Alcatel-Lucent Enterprise introduced a new tool to help businesses take visual communications to the next level. The new Alcatel-Lucent 8088 Smart DeskPhone helps employees be more productive in the workplace with new visual communication and collaboration capabilities.

Won-Pyo Hong, President and Chief Marketing Officer of Samsung Electronics, delivered a keynote at Center Stage in Hall 8 of the Hannover Exhibition Grounds. In his speech, he addressed the Internet of Things (IoT) for enterprise and how Samsung is creating an innovative, open and collaborative IoT ecosystem.

"As more and more businesses adopt the Internet of Things, we have a great opportunity to enhance customer value with increased productivity and profit," said Mr. Hong. "Significant advancements can be made in the business process through the application of IoT in inventory management, energy efficiency and more. However, we first have to overcome the challenges of platform compatibility, data analysis and security in order to accelerate IoT adoption."


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